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The site summitavenue.coop had the following on the web site, "We Have Openings for June and August! Give us a call 608 238-3441 or email us membershipsummitavenue." I noticed that the webpage said " Also, see our Facebook page." They also stated " We are a 17-member, independent, self-sustaining co-op. The typical make-up of the house is half male and half female. We share no particular political or ideological bent. We would like to encourage people of all ages, backgrounds, and beliefs to visit us and to consider membershipping." The meta header had madison as the first keyword. This keyword was followed by wisconsin, WI, and housing which isn't as important as madison. The other words the site used was coop. co-op is also included but could not be seen by search crawlers.